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Luxury Mixer with Beverly Hills Chamber

The Luxury Marketing Council invites you to explore the new Beverly Hills Chamber’s “Luxury Group Mixer”. An invite only group within the BH Chamber to bring local luxury brands and businesses together. The BH Chamber is joining the Luxury Marketing Council’s initiatives to share best practices and introductions to best customers of HNW individuals seeking your services.Continue reading

Luxury Brands Fail To Segment And Target Customers Strategically In Email Marketing, Study Finds

Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas .

The Dawn of Luxury CRM: Email do’s and don’ts study reveals how luxury brands can better engage with their customers through email.

It found Cartier and Burberry overall lead the field in terms of email marketing in both email proficiency and strategy (see figure below).

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Read more: http://www.forbes.com/sites/fionabriggs/2016/04/20/luxury-brands-fail-to-segment-and-target-customers-strategically-in-email-marketing-study-finds/#79588b527ddb

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Exclusive Evening with Esperanza

It’s our pleasure to invite you to meet “Esperanza” – the most valuable American diamond. This D color, Internally Flawless diamonds weighs 4.62 carats and was discovered in Crater of Diamonds State Park in Arkansas. Please log in for more details and to RSVP for this event on Thursday, January 14.

 

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Crystal Esprit’s Collection of Water Toys Means ‘Crystal Adventures’ No Longer Refer to Just Shore Excursions

When Crystal’s ultra-luxury yacht, Crystal Esprit, embarks on her maiden voyage next week, guests will be ushered into the new era of Crystal Cruises: one of new destinations and new ways to get there, one that caters to those passionately curious about the world and actively seeking adventure. While the yacht will sail to destinations throughout the Seychelles, Cosmopolitan Emirates, and Mediterranean that are most coveted for their outdoor opportunities and appeal to explorers of all persuasions, the vessel itself is outfitted for adventure, so luxury travelers need not limit themselves to what’s available shore-side.

Visit the Crystal Blog for a deeper dive into Crystal Esprit’s water toys

 

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What Financial Services can learn from Luxury Marketers

For an industry that targets the wealthy, Marketing in Financial Services, while well-crafted and professional, does not always connect with the target demographic.

This could be corrected if Financial Services studied the lessons learned by another group that successfully target the affluent: Luxury.

Much of financial marketing is very rational (performance rankings) and transactional (theme of the month) with a dollop of fear mixed in for good measure (Will you have enough to retire?).

Conversely, luxury marketing is invariably aspirational, positive and emotional.

How is it that two different industries can take such a diametric approach when speaking to the same target?

Here are five lessons we’ve learned from the Luxury category and how they apply to Financial Services.Continue reading