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The Luxury Marketing Council

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Beverly Hills Chamber of Commerce

The mission of the Beverly Hills Chamber of Commerce is to EMPOWER BUSINESS TO THRIVE by being an INVALUABLE RESOURCE FOR OPTIMIZING CONNECTIONS. We serve the luxury capital of the world through marketing, advocacy and education for the Beverly Hills business community. The Chamber – with its committees, councils, staff and valuable members – works with city officials, local businesses and the community at large to promote the local economy.

The Chamber has been the voice of business in Beverly Hills since 1923. We are a membership organization comprised of more than 800 local businesses who believe in the importance of creating a solid foundation within the community. To accomplish our mission, the Chamber relies on the efforts of our members, our Board of Directors, volunteers and the generosity of companies who sponsor our events and programs.Continue reading

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Luxury Mixer with Beverly Hills Chamber

The Luxury Marketing Council invites you to explore the new Beverly Hills Chamber’s “Luxury Group Mixer”. An invite only group within the BH Chamber to bring local luxury brands and businesses together. The BH Chamber is joining the Luxury Marketing Council’s initiatives to share best practices and introductions to best customers of HNW individuals seeking your services.Continue reading

Luxury Brands Fail To Segment And Target Customers Strategically In Email Marketing, Study Finds

Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas .

The Dawn of Luxury CRM: Email do’s and don’ts study reveals how luxury brands can better engage with their customers through email.

It found Cartier and Burberry overall lead the field in terms of email marketing in both email proficiency and strategy (see figure below).

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Read more: http://www.forbes.com/sites/fionabriggs/2016/04/20/luxury-brands-fail-to-segment-and-target-customers-strategically-in-email-marketing-study-finds/#79588b527ddb

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Exclusive Evening with Esperanza

It’s our pleasure to invite you to meet “Esperanza” – the most valuable American diamond. This D color, Internally Flawless diamonds weighs 4.62 carats and was discovered in Crater of Diamonds State Park in Arkansas. Please log in for more details and to RSVP for this event on Thursday, January 14.

 

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Crystal Esprit’s Collection of Water Toys Means ‘Crystal Adventures’ No Longer Refer to Just Shore Excursions

When Crystal’s ultra-luxury yacht, Crystal Esprit, embarks on her maiden voyage next week, guests will be ushered into the new era of Crystal Cruises: one of new destinations and new ways to get there, one that caters to those passionately curious about the world and actively seeking adventure. While the yacht will sail to destinations throughout the Seychelles, Cosmopolitan Emirates, and Mediterranean that are most coveted for their outdoor opportunities and appeal to explorers of all persuasions, the vessel itself is outfitted for adventure, so luxury travelers need not limit themselves to what’s available shore-side.

Visit the Crystal Blog for a deeper dive into Crystal Esprit’s water toys